One of the worst feelings when it comes to marketing your business, is to sit down and get ready to create your social media content, only to find you’re brain has turned to mush and isn’t coming up with anything. You’ve tried all the tricks, from taking a break, speaking with other business owners, and you’re still struggling. It’s not a pleasant feeling, is it? Especially when the panic sets in because you’ve not posted much recently, and you know the best way to drive sales on social media is by staying consistent.

We’ve all been there, and here are 5 places I go to, when I’m in a bit of a content slump:

Answer The Public (or another social listening tool)

A social listening tool like Answer The Public gives you everything you need to answer questions, and create content you know your target client would want to see online. All you need to do is go to your chosen social listening tool, type in a keyword or phrase related to your product or service, and a list of the most asked questions and themes in relation to that topic. That right there is a long list of content ideas ready and waiting for you!

Take another look at your marketing strategy

I often find that when I’m in a content slump, it’s because I’ve lost sight of my overall vision, and why I do what I do. So I then go back to my strategy and look at:

• What my long-term vision is.

• What I want to be known for.

• How I help my ideal client.

• Why I do what I do.

• Who I serve.

• Where I can find my ideal customer.

• What do they need to know?

• What do they like to see online?

• How can I inspire, educate, and entertain them?

And that is usually enough to drive some content inspiration.

Look at creators in another niche

I really dislike looking at my competitors for content inspiration, because it usually just ends up with me comparing myself to them and generally feeling a little rubbish. So instead, I look to my favourite creators from other niche’s for content inspiration. Whether that be styles of video or images, showing trends you may not have seen but could tailor to your brand. You’d be surprised at the number of content ideas you might get from this.

Pinterest

Pinterest is one big search engine, and can be so useful for content ideas. All you need to do here is type in a keyword in relation to your business, and look at the sort of content that comes up. I guarantee there’ll be links to blog posts, YouTube videos, Instagram posts and TikTok videos to name a few types of content.

Look at what happens behind-the-scenes of your business

From the way you come up with product ideas, to how you execute a service, to the day-to-day running of your business, there are so many ways you can leverage what you do and turn it into content. The joy with this is you can easily repurpose it too. So the next time you create a reel on how a product is made, why not try turning the core parts of that content into a carousel post for a later date. Or even create a blog post! Write a list of EVERYTHING you do within your business, and then make a note of the parts that could make great content and attract your ideal client. Which parts answer a frequently asked question? Which part gives an insight into how much effort you put into creating the very best product or service for your client? Which parts shows off your brand values at their very best? Use questions like these to help you inform yourself on what to create.

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Content creation doesn’t have to be stressful, as long as you have a process that you can fall back on. The next time you are struggling for ideas, try looking at these five areas to help you generate more content ideas.

If you’re still stuck, why download my Content Creation Workbook, which not only walks you through some key parts of your content creation journey, but also gives you one month’s worth of content ideas! To download this, just fill in your details below: