Having a digital presence without a strategy is pointless…
A digital presence (website, social media, and email marketing) is a tool you need to utilise in order to show your business at its best.
It’s no longer enough to just tell your audience what you sell.
You’ve got to connect with them.
You've got to become your own storyteller.
You’ve got to build a community.
If you don’t, you won’t stand out. You won’t allow your online community to get to know, like, and trust you. And if they don’t trust you, they won’t buy from you.
But in order to do this well, you need a strategy tailored specifically to you and your brand.
Are you ready to level up your digital marketing?
On average, it requires someone to come across your brand seven times, before they will want to buy from you. And social media is where they’ll probably discover you first.
With the rising number of social media accounts, it’s important that you stand out from the crowd in the best way possible. When it comes to promoting your brand on social media, “fitting in” isn’t a good thing. This is where you need to utilise social media to tell your brand story, share your core brand messages, and create connections.
Building a brand online is more than just telling people what you sell. It’s telling the stories that surround your brand. It’s injecting your brand values into everything you do. When your audience thinks of your particular product/service, you want to be the first business to come to mind.
And no, this doesn’t have to feel “icky” and you don’t need to be posting every day. Marketing your business online should be done in a way that feels easy for you, and is aligned with your business vision.
The best way to do that is to create, and stick to, a digital marketing strategy that has been created with your business in mind.
What would it mean for you if your ideal client sees your brand online and…
Your ideal client couldn’t imagine themselves working with anyone else?
Your ideal client sees your social media content and immediately pictures themselves using your product or service?
You started to build a community around your brand, that cheered you on and were the first to recommend you to their peers?
“Storytelling is the most powerful way to put ideas into the world today.”
Robert McKee, Author
How can we do this?
By working together to create a digital marketing strategy that is designed for YOU.
Yes, you could outsource your social media, but I’m a firm believer that you are best placed to tell your brand story and promote your business. Because you know this best.
Every marketing strategy I help create, is based on telling powerful brand stories and building connections and a community. Because building an online community means you will have a group of people that will become your biggest brand advocates.
Building a community online doesn’t have to be complicated. As long as you have an effective strategy in place. Which is why you need to have an effective strategy in place BEFORE you start creating any content.
This strategy will include:
Digital marketing audit: where are you now and what can we improve?
Your brand story
Your brand guidelines (tone of voice, fonts, colours etc.)*
Ideal client avatars
Client pain points
How your product/service fixes their pain points
What language they use
Which social media platforms they can be found on
What your aims from using social media are
Your customer journey
Key performance indicators: how can you measure the success of your marketing strategy?
Your content pillars
Your brand values
By becoming clear on these things, we can then create a strategy that works for you to build a community, brand awareness, and establish you as an expert in your field. It is these things that will result in more sales for your business.
We will work together over 3 hours to discuss everything I need to know to help create your digital marketing strategy. I will then go away and create your strategy document. Before you start implementing your new strategy, you will get another hour with me to go over exactly how you can make the most of this, and you will also get 30 days of WhatsApp support after the creation of your strategy.
*Note: I don’t create your brand guidelines; these are something I ask you to provide that I include within your strategy document to help keep you on brand.
PACKAGES
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£160
If you’re confident with your current social media and/or digital marketing, but want to know where you can level it up further, then this package is for you!
I will go away and look at all areas of your digital marketing, highlighting your strengths, areas for improvement, and how you can do this.
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£375
Do you have a specific area of your digital marketing that you are struggling with? Maybe you just know it could be improved, but you’re not sure how?
Here, I will go away and audit your chosen area, highlighting what is working well, and where you can improve it. I will then meet with you (in person or virtually) to go through your audit and help you create and implement a new strategy for this platform.
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£650
This is for you if you need a new and improved digital marketing strategy across all areas of your online presence.
I will start by doing an audit of your entire online presence (think website, email marketing, social media marketing). I will also ask you to fill out a questionnaire designed to help me create the digital marketing strategy.
We will then meet for half a day, where we work together to start the creation of your marketing strategy. From here, I will then finish your new strategy and create a document for you to refer back to. I will go over this in another session with you, to help you implement and make the most of your new strategy.
Should you need further support, you will also get 30 days of WhatsApp support, where I will regularly check in with you to ensure there are no issues with the implementation of your new strategy.
I’m the right fit for you if…
You have an understanding of how to use your chosen social media platforms.
You’re prepared to put time and effort into implementing your new marketing strategy.
You’re looking to inject some more creativity and personality into your marketing strategy.
You want to take the stress out of marketing your business.
You want a marketing strategy that will allow you to give yourself more time to focus on the areas of your business that you are best at.
You know your marketing could be working more effectively, but you’re unsure how to do this.
